Musing Quills

Digitalizing the World

Author: 

Key Highlights:

-Study intensively on the options and price of the product or service before you made your choice.

-Digital marketing is the component of marketing that avails internet and online-based digital technologies.

-Content marketing uses storytelling and information sharing to increase brand recognition.

-It’s important that you’re measuring what you’re doing.

Samruddhi Borkhade

Soham Das

Netra Sadalge

Shrihari Sadalgekar

Think about the last important purchase you made. Perhaps you bought a car, switched coffee suppliers at your office, or purchased a new mobile. Chances are, you acquired the information from the internet by reading reviews, got a recommendation from friends and family on social sites like Facebook, and study intensively the options and price of the product or service before you made your choice.
Today, purchases and purchasing decisions are progressively made online. Therefore, regardless of what you sell, an online presence is necessary to exploit the ongoing trend. Digital marketing is the component of marketing that avails internet and online-based digital technologies.
Digital marketing refers to advertising delivered through digital arms such as search engines, social media, websites, email, and mobile applications. Consumers heavily depend on digital means to research products.

There are 5 types of Digital Marketing:

1. Search engine optimization (SEO): Aim of SEO is to get a business to rank higher in Google search results, Eventually increasing search engine traffic to the business’s website. To Achieve this, SEO marketers research words and phrases that consumers use to search for information online and utilize those appellations in their content.

2. Search engine marketing/Pay-per-click(PPC): Pay-per-click refers to paid advertisements and recommended search engine results. One thing that differentiates pay-per-click from SEO is that you pay for the results. The cost to run the ads depends upon the competition of the keywords. Higher the competition of keywords higher the cost and vice versa. When you set up PPC, you will also get to choose in case you want your ad to be shown to users all over the world or a specific geographical area. By doing so you can lower your cost of advertisement.

3. Social Media Marketing: This comprises everything a business does via social media. Everyone is aware of social media, just that marketers must approach most uniquely and strategically of using social media channels.

To be consistent in posting the blog post or content there must be an online tool to remind or schedule social media posts. Social media marketers must find a distinctive way of putting forward the company’s message across all platforms so that every part of the brand is revealing the same story.

4. Content Marketing: Content marketing uses storytelling and information sharing to increase brand recognition. Ultimately, the goal is to have the reader take a step towards becoming a customer, such as requesting more information or making a purchase.

Content can mean creating a blog post, writing articles on different topics, podcasts, youtube content, and much more. Content marketers must not only advertise the brand and try to make a sale but also build a trustworthy relationship with customers that can decisively lead to more sales, and long-term relations.

5. Email Marketing: Even with the increase in social media, mobile applications, and other channels, email is still one of the most effective marketing techniques. Two things that Email marketers always desire to improve are the open rate- the percentage of people who opened the email and click-through rate- the percentage of people who opened and clicked on the link in the email.

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The steps to start the Digital Marketing is to ‘Define target audience’ basically, it means to know that:

  1. What are the problems that they have?
  2. How are the solutions going to be different or better from others? also
  3. What difference it is going to make in their life?
‘Attract the target audience with free content or ads’

There are 3 types of free content that you can use

One, How to type educational content to write an article to post and to appear on Google educational video.

Two, You can also tell or write a Brand success story or customer success story.

Three, Is Entertainment style content like people building content on Instagram, making reels marketing products, etc.

‘Make sales’

Drive the audience from the digital platform(Facebook, Google, YouTube, Ins tagram) to you’re website or to you’re offline store.

Many have intermediary steps between digital platform and sales that is to build an email list to win the customers trust before asking for sales or you do not have the product for sales you can just tell them to sign in to you’re website. and other intermediate step is Retargeting the customers for sales from different digital platforms.

“Measure & Optimize’

You can do it for free from google analytics it is to make process better. if you see you are getting more audience from YouTube you can put more ads and free content on that channel to really draw more sales.

Its important that you’re measuring what you’re doing because that’s the only way to know what’s workingand increases more sales

Conclusion: Digital marketing refers to advertising delivered through digital arms such as search engines, social media, websites, email, and mobile applications. There are 5 types of Digital Marketing.

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