What is the first thing that you see when you have to buy a product is it the packaging, contents, or the brand, who are we even kidding to, most of us while buying a product run to see reviews of our favorite influencers and actors and why is that?
Because it is not the brand we follow it is the people we do, for example, Fenty Beauty, the makeup brand founded by Rihanna. While the brand itself has a following of about 12.8 million on Instagram, Rihanna’s personal account shows a staggering 152 million followers. This stark contrast highlights the sway that individuals hold over a brand.
Similarly, let’s consider Anomaly Haircare, a brand associated with Priyanka Chopra Jonas. While the brand’s Instagram page may have a following of 142k, Priyanka Chopra Jonas’s personal account boasts nearly 91 million followers, showcasing the undeniable draw of celebrity influence.
So, it’s pretty clear that when it comes to spending money, we often consider paying more attention to the people we admire rather than just the brands they’re associated with, and this is what is referred to as influencer marketing, marketing products (yours or theirs ) through a rock solid online presence and an even solid community of loyal audience.
The basic concept behind this is simple, leverage the influence and reach of individuals with significant followings on social media to promote products, services, or ideas. It is a simple game of connections, the more you can connect with your audience the more reach you will have, talking about Reach, Reach refers to the number of people who see an influencer’s content, be it a post, a video, or a story, on various social media platforms, it’s basically a digital radio of broadcasting a message to a massive audience, except it’s delivered by someone with whom the audience already has a personal connection of trust.
A common misconception that we see in this industry is people think having a huge number of followers somehow better their chances with reach, Well no just acquiring a few million followers will not help you with the reach, the trick here is there is no trick you will have to try harder and harder every day to satisfy your audience and the only way you can do that is by empathizing with them and putting yourself into their shoes every single day.
Another thing you can do is maximize reach through partnerships , to harness the power of reach in influencer marketing truly, brands must approach partnerships and form allies. It’s not enough to just find an influencer with a few million followers and pay them to promote a product. Instead, brands should seek out influencers whose audience aligns with their target and whose values align with your brand’s identity.
Think big, you should focus on building long-term relationships with influencers rather than pursuing one-time collaboration, people love seeing their favorite influencers so if you leverage and double that with by just collaborating with other influencers it’s a win-win. And remember to focus on cultivating genuine partnerships based on mutual respect and trust.
The question is how do you know it’s working, simple measure your reach and try to better your algorithms every day. good for you, this industry of influencer marketing makes it easier than ever to track reach and measure your return on investment You can use a variety of metrics, such as engagement rates, conversion rates, and click-through rates to evaluate the effectiveness of their influencer campaigns and make data-driven decisions moving forward.
By closely monitoring these metrics, brands can identify which influencers and content types resonate most with their target audience and adjust their strategies accordingly. This iterative approach allows brands to continually optimize their influencer marketing efforts and maximize their reach over time.
Now that you have a clear understanding of the digital marketing realm get started with your brands’ digital marketing journey today @musingquills (tagline) where we understand that the key to your success lies in understanding the power of reach. And we all know that it is more important than ever. And with influencer marketing, a powerful weapon at your disposal we can reach the right people, with the right message, at the right time for you.