Selling Earphones to a Deaf!

Author: Musing Quills

Key Highlights:

-The most prominent part of all website or social media pages is its content.

-Try to know your product, how it is useful.

-Never constitute without complete knowledge.

-The content that represents you, should be simple, understandable and deliver the message right, and speak in the same tone throughout.

Samruddhi Borkhade

Soham Das

Netra Sadalge

Shrihari Sadalgekar

Trying to sell Monk a Ferrari?

Bizarre? Seems so illogical, right? Wondering what this piece of write-up may even contain? That’s exactly what most of us are doing in the businesses, trying to sell something with so much effort even without understanding if at all this is their requirement or not?

And yes, this is one of the reasons why most businesses fail! You do not know your product, you do not know who and why it is useful too, and you are not bothered to understand if at all you are targeting the audiences who might want to even buy it!

People buy anything until you know how and who to sell it to!

Yes, do not confuse yourself, the concern is not what you sell, it never was, the concern is who you sell it to, and how! A simple example, if you are trying to sell oil for joint pains for the old people, and keep marketing the product on maybe Instagram, the process is not targeting the right audiences and your product is more likely to fail, but if you sell some kind of beauty oil on the same platform you might reach out to more people than expected.

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There are a lot of possible things that speak for your business, from the outlook of the website to the social media presence of yours, etc. But the most prominent part of all this is the content, so below are a few top mistakes that most businesses do with their content!

Keep going around the bush: The content that represents you, should be simple, understandable and deliver the message right, and speak in the same tone throughout.
Use words, just because they sound rich: Do not use words that you needed to google in the first place because it’s not about using tough language, but using the right language to build your tough image.
Do not know who the content is written for: Different language and addressing needs to be done depending upon who the content will likely be targeting.
Make the silliest of mistakes: Sometimes in the process of making great content, we miss out on the smallest of grammatical mistakes, which come out as huge turn-offs.
Constitute without complete knowledge: One should never speak about things they have no or little knowledge about, likewise, when you are speaking to many people at once, remember to do the complete research and only then write about the same.

Anirudh Kulkarni

Pooja Desai

Sourabh Deshpande

Conclusion: Many more content-related mistakes that go unaddressed due to lack of knowledge/information are found, if you found this article worthy, comment down below if you want us to write a part-ll of this article with more detailed information. If you like such article, click on the below link to read more!😇